Meta is set to introduce premium subscription plans for Instagram, Facebook and WhatsApp, signaling a new push to generate revenue beyond advertising. The company says the subscriptions will be optional, with core features remaining free, while paid users gain access to advanced tools focused on creativity, productivity and control.
The premium plans are separate from Meta Verified and are expected to offer feature-based upgrades. Instagram may include advanced audience insights and AI-powered creative tools, Facebook could introduce enhanced content and communication features, while WhatsApp’s paid options are likely to focus on productivity and AI support rather than basic messaging.
Meta’s growing investment in artificial intelligence is a key part of the move, with some advanced AI features expected to be reserved for subscribers. These tools could appeal to content creators, businesses and power users who depend on Meta’s platforms for growth and engagement.
For casual users, however, the free versions will likely remain sufficient. With pricing and full features yet to be confirmed, the real value of Meta’s premium plans will depend on whether the added benefits justify another monthly subscription.