Lionel Messi’s surprise entry into the beverage industry has left many astonished. The Inter Miami’s talisman forward has introduced Mas+ by Messi, his own energy hydration drink company which was announced on June 4, 2024. Observant fans promptly pointed out the striking resemblance between Mas+ and Prime, a beverage brand founded by YouTube personalities KSI and Logan Paul.
KSI himself responded to the news on Instagram, commenting on the noticeable similarities between Mas+ and Prime, sarcastically noting that it “Looks Familiar”. He also took a lighthearted jab at Messi’s longtime rival, Cristiano Ronaldo, by calling him the “GOAT” (Greatest Of All Time), likely in a humorous attempt to stir up some friendly competition.
The announcement of Mas+ has sparked scrutiny from fans, who have highlighted its striking resemblance to Prime. This has led to discussions about potential legal repercussions.
Nevertheless, fans are excited and eager to try Mas+ and share their thoughts on its taste in comparison with its counterpart, with the drink set to hit the market on June 13, 2024, despite its similarities in appearance to Prime.