British Airways has emerged victorious in a light-hearted social media wager with Norwegian Air after England defeated Norway 2-1 in the FIFA World Cup quarter-finals.
Ahead of the match, the two airlines agreed that whichever country's team lost would temporarily replace its social media profile picture with the rival airline's logo for 24 hours.
Following England's victory, Norwegian Air kept its promise, changing its Instagram profile picture to the British Airways logo and congratulating both England and its British rival.
British Airways acknowledged the gesture, praising Norwegian Air for honoring the friendly bet. The playful exchange quickly gained traction online, with thousands of football fans applauding the airlines' sportsmanship and sense of humour.
The stunt became one of the tournament's most talked-about marketing moments, with social media users describing it as a refreshing example of brands engaging in friendly rivalry during the World Cup.
England booked their place in the semi-finals with the win, while Norway bowed out of the tournament. Even in defeat, however, Norwegian Air won praise for embracing the challenge and following through on the wager, turning a football loss into a viral marketing success.
